About

Jessica Luepke, owner

When I was 14, my parents got me a membership to the local YMCA - a place I would go every off-season from cross country and track.

The smell of the rubber floor. The clanging of the weights. The gym became my beloved second-home.

It's there I learned the value of mental and physical fortitude. 

Of resilience. 

Of grit and grace.

So, it all made sense come college that I'd major in Exercise Science and go on to study under industry-leaders at the renowned Institute of Human Performance in Boca Raton, FL.

As an athlete and trainer, I excelled on the weight room floor and turned my passion into a career spanning 18 years and counting. 

My gym Valeo / Training in Holland, MI (Valeo is Latin for 'have strength, have power, be effective') has repeatedly been acknowledged as a leader when it comes to functional training and coaching skills. My co-owner hubby and I, under the tutelage of some amazing business coaches, have grown it to be a life-changing and profitable operation. 

We've been in the trenches and on mountaintops and if there's one thing we've learned it's that trainers and biz owners DO IT ALL.

That's why I created Personal Trainer Profits. Done-for-you fitness and nutrition products you can rebrand and use as your own, building trust between you and your clients while saving you massive time and energy.

Recipe e-books. Habit Trackers. Social Media Posts. Business Templates. Apparel and Merch Designs. 

I've created it so you don't have to!

You can take these products and give them away, use as bonuses, put on your website as lead magnets, or even sell. 

Your name will be top-of-mind, you'll be the trusted expert, and your clients will keep moving forward even when they aren't with you. 

I hope you love the products...and the time you'll get back to do the things you truly love.

Jess From The Gym